Coimbatore based start-up Samudra forays into domestic pump market

Coimbatore : A city-based Start-up Samudra, forayed into the domestic and agricultural pump space with the launch of a wide-ranging Domestic and Agricultural open-well and borewell submersibles, slow speed self-priming mini monoblocs and control panels.

Samudra headquartered in Singapore with manufacturing capabilities in the city, has set a conservative target of Rs.12 Cr in the Maharashtra region alone in the first year of its launch, which was held at Pune in that State.

The state-of-the-art pumps will be manufactured at 18.000 sq. ft highly specialised manufacturing and R & D facility here and the products will be distributed through its dealer and sales network in all the states.

With another additional 35,000 Sq. ft production facility to be operational by April, Samudra  plans to enter six states – Karnataka, Tamil Nadu, West Bengal, Kerala, Rajasthan and Punjab in another 18 months and aims to establish strong pan India presence by 2022 and targets Rs. 50 Crore turnover in 2020-21.

Samudra aims to be a leading player in the hydraulics segment by offering top quality pumps and motors catered to varied needs. its Founder and CEO, Shivan Ramachandran said in a release here.

      

 Samudra is in talks to partner with a So

Coimbatore : A city-based Start-up Samudra, forayed into the domestic and agricultural pump space with the launch of a wide-ranging Domestic and Agricultural open-well and borewell submersibles, slow speed self-priming mini monoblocs and control panels.

Samudra headquartered in Singapore with manufacturing capabilities in the city, has set a conservative target of Rs.12 Cr in the Maharashtra region alone in the first year of its launch, which was held at Pune in that State.

The state-of-the-art pumps will be manufactured at 18.000 sq. ft highly specialised manufacturing and R & D facility here and the products will be distributed through its dealer and sales network in all the states.

With another additional 35,000 Sq. ft production facility to be operational by April, Samudra  plans to enter six states – Karnataka, Tamil Nadu, West Bengal, Kerala, Rajasthan and Punjab in another 18 months and aims to establish strong pan India presence by 2022 and targets Rs. 50 Crore turnover in 2020-21.

Samudra aims to be a leading player in the hydraulics segment by offering top quality pumps and motors catered to varied needs. its Founder and CEO, Shivan Ramachandran said in a release here.

      

 Samudra is in talks to partner with a So

Onward Technologies 9M FY20 EBITDA Grows 41 percent, PBT and PAT Grow 23 percent and 33 percent Respectively. EPS for the 9M Period Recorded at INR 5.77 Per Share

Business Wire India
Onward Technologies Limited (BSE: 517536 & NSE: ONWARDTEC) announces its results for the quarter ending December 31, 2019.
 

Operating Revenue
INR 205.96 Cr
5%
 
EBITDA
INR 23.97 Cr
41%
 
PBT
INR 13.52 Cr
23%
 
PAT
INR 9.23 Cr
33%
 
EPS
INR 5.77
↑ 31%
 

Commenting on the performance of the company, Jigar Mehta – Managing Director said, "Q3 was an important quarter for us. Our investments in building Digital capabilities and strengthening capacities for meeting requirements of our strategic clients started yielding results. This has now transpired into several large project renewals, customer accolades and new project wins from leading global manufacturing organisations. We also made significant breakthroughs in our first few large accounts in the Industrial Equipment, Pharma and Medical Equipment sectors. We feel positive starting 2020 with such a strong clientele & are excited in scaling our business in the Digital and Industry 4.0 journey with them. I also want to take this opportunity to congratulate our entire team for achieving 100% Debt Free status of Onward eServices Ltd. (100% subsidiary of Onward Technologies Ltd.), our domestic IT services business."
Source: Businesswire

Foundation stone laying ceremony for Vellalore bus stand held

Municipal Administration Minister, S P Velumani today carried out foundation stone laying ceremony for the new bus stand at Vellalore in the city.

Speaking after the ceremony, Velumani said that the rs.168 crore bus stand project at 61.62 acres of land, once completed will ease the congestion across the city, which is developing fast as the second largest one after Chennai.

At present, there are two bus stands at Gandhipuram and Mettupalayam road and the increasing traffic needed more such terminals to cater to the needs of the general public, he said.

The fund for the project was generated from Government’s grant and from the City Corporation, Velumani said.

Stating that there will be necessary infrastructure like canteen, commercial complex and rest rooms for the benefits of the public, he said that the terminus will ease the traffic congestion at arterial roads like Pollachi road, Palladam Road, Avanashi Road, Mettupalayam Road and Sathyamangalam road.

There will be 140 bay for out station buses, total 112 buses, 18 alighting bays for passengers, 33 local buses, parking slot for 104 four wheelers and 1,200 two wheelers, Velumani said.

Coimbatore : Municipal Administration Minister, S P Velumani today carried out foundation stone laying ceremony for the new bus stand at Vellalore in the city.

Speaking after the ceremony, Velumani said that the rs.168 crore bus stand project at 61.62 acres of land, once completed will ease the congestion across the city, which is developing fast as the second largest one after Chennai.

At present, there are two bus stands at Gandhipuram and Mettupalayam road and the increasing traffic needed more such terminals to cater to the needs of the general public, he said.

The fund for the project was generated from Government’s grant and from the City Corporation, Velumani said.

Stating that there will be necessary infrastructure like canteen, commercial complex and rest rooms for the benefits of the public, he said that the terminus will ease the traffic congestion at arterial roads like Pollachi road, Palladam Road, Avanashi Road, Mettupalayam Road and Sathyamangalam road.

There will be 140 bay for out station buses, total 112 buses, 18 alighting bays for passengers, 33 local buses, parking slot for 104 four wheelers and 1,200 two wheelers, Velumani said.

Stone Sapphire India Announces Ambitious Growth Plans for the Coming Year

Business Wire India
Stone Sapphire India Pvt. Ltd., the Indian arm of Red Ridge Global, unveiled its ambitious 12-month vision for making playtime more affordable and accessible to millions of Indians. At a media roundtable held at Hotel St. Regis, Mumbai, the US$ 500 million (half a billion-dollar) Red Ridge Global conglomerate announced new partnerships in India with global toy manufacturers that would now be able to leverage the group’s mammoth distribution network. The media was addressed by Mr. Vick Rana, CEO – Red Ridge Global & Mr. Shobhit Singh, Director – Stone Sapphire India Pvt. Ltd.
 
The Indian toy market was at an estimated US$ 1.5 billion in 2018 and is expected to cross US$ 3.3 billion by 2024, growing at a CAGR of 13.9% between 2019-2024. The industry ecosystem is fed largely by the domestic inputs in the unorganised sector is driven by General Trade. Through their robust distribution network that they have carefully put together over the last 7 years, Stone Sapphire hopes to minimise distribution costs and make more good quality imported and locally manufactured toys available to children through the length and breadth of the country. The company announced that it has recently join hands with global toy manufacturing giants such as Hasbro and are now their distribution partners in India. 
 
Stone Sapphire also brings with it a strong industry intelligence, which it hopes to capitalise on by aiding global manufacturers to set up their base in India. With assistance in initiating manufacturing in the country, coupled with access to their solid distribution chain, Stone Sapphire offers unmatched two-pronged support to global toy brands.
 
Said Mr. Vick Rana, CEO – Red Ridge Global, “With our specialised business expertise and strong presence in India, we hope to be a one-stop-solution for any global toy brand that wishes to spread footprints in India. There are several benefits that they will enjoy under the government’s ‘Make in India’ initiative. India is one of the fastest growing markets with immense possibilities, but comes with its challenges of compliances and requires a nuanced understanding of the various regional markets. At Stone Sapphire, toy manufacturers will find all their answers, support and the best distribution that takes them to the massive country’s farthest corners. We are very positive about our next steps and are hugely encouraged by the promising talks with global names that are already underway.”
 
Mr. Shobhit Singh, Director – Stone Sapphire India Pvt. Ltd. added, “It’s an accepted fact that there is no replacement to early childhood play with toys. We are committed to help India promote playtime, both indoor and outdoor, by making the best of the world’s toys affordable and accessible. With our 360-degree support in manufacturing consultancy and access to the largest distribution network in the country, we hope to make this vision a reality. As India is on track to becoming an even bigger economic power, the emphasis for happy, healthy children who are torchbearers of that future, has only become more crucial. With our new partnerships, we dream of making that future brighter.”
 
Recently, there has been speculation possible import curbs on toys, thereby making them costlier and less accessible to a large number of children in India. As a growing country where more and more children are getting hooked on to mobile phones and gadgets from a very early age, the necessity on real play time with toys has never been more urgent. In an ideal scenario, the industry should be aided in striking a balance between imported and domestically manufactured toys while maintaining quality standards. This would be a win-win for all parties involved.
 
In the past, many global giants have been very cautious in entering the Indian market due to its large size and limited, unorganised distribution avenues. With the incredible success of Sk’oodle, Stone Sapphire has set new benchmarks on how it can be successfully done. What started as a cottage industry, gradually grew to be a small scale to mid-scale enterprise and finally, a large brand that was able to sell top-quality children’s materials at rates that are 30% cheaper than poorer quality Chinese-made products. This was made possible with creating their own OEMs and piece-by-piece put together their own supply chain through smart forward integration. This made economies of scale possible, significantly bringing down the costs. Sk’oodle’s singular success has drawn more international brands to Stone Sapphire to help them leverage their business intelligence in India. 
 
Red Ridge, founded in 1998, is a global giant in stationery and DIY craft kits manufacturing, packaging and distribution. The brand has a solid presence across the world, in the USA, Canada, Hong Kong, India and Shanghai, Ningbo and Guangzhou. Led by Indian origin Founder Mr. Vick Rana, Red Ridge Global’s Indian arm Stone Sapphire has created a leading position in the country over the past 7 years through its flagship brand Sk’oodle, a full range of art supplies, craft material and eco-friendly stationery for children.
Source: Businesswire

Major Study Proves Resolute Onyx DES Meets Primary Endpoint in First-Ever Clinical Study Comparing Drug-Eluting Stents in High-Bleeding Risk Patients with One-Month DAPT

Business Wire India

India Medtronic Private Limited, wholly-owned subsidiary of Medtronic plc (NYSE:MDT), today announced the clinical data from the Onyx ONE Global Study, representing the first prospective, multi-center, randomized study evaluating clinical outcomes between two drug-eluting stents (DES) in nearly 2,000 high-bleeding risk (HBR) patients with one month of dual antiplatelet therapy (DAPT).
 
In the study, Resolute Onyx met the primary composite endpoint of cardiac death, myocardial infarction (MI) or stent thrombosis (ST) at one-year demonstrating non-inferiority versus the comparator stent, BioFreedom™ Drug Coated Stent[i] – the only DES recommended by the European Society for Cardiology (ESC) in its guidelines for HBR patients that need one-month DAPT.
 
Results of Onyx ONE Global Study were first presented during a Late-Breaking Clinical Trial session at the 31st Transcatheter Cardiovascular Therapeutics Conference (TCT), the annual scientific symposium of the Cardiovascular Research Foundation in San Francisco held in September 2019.
 
“High bleeding risk patients are an important, growing and complex population which make up nearly 30-40% of PCI and have been often excluded from Drug Eluting Stent Trials.  The Onyx ONE study addresses this important ‘need of the hour’ by providing physicians with a comprehensive and robust data set that helps build highly effective treatment options with latest generation of thin strut Drug Eluting Stent (Onyx) for those patients who are at a high risk of bleeding and may be harmed by the longer course of DAPT", said Dr. Ashok Seth, Chairman of Fortis Escorts Heart Institute, New Delhi
 
The Onyx ONE Global Study is representative of complex clinical practice of HBR patients including those with anticoagulant use, renal failure, upcoming surgery, and recent blood transfusion. The study protocol did not exclude patients based on disease state or anatomical complexity. The Onyx ONE Global Study and Onyx ONE Clear Study make up the Medtronic Onyx ONE Month DAPT Program that has enrolled approximately 2,700 patients at up to 140 sites worldwide.
 
"Medtronic is committed to pioneering the practice of evidence-based medicine in the medical device industry in India. Resolute Onyx drug eluting stent continues to deliver excellent outcomes for a wide range of patients. To date, more than 20,000 patients have been studied in Medtronic clinical trials that have addressed DAPT duration. Having completed 40 years in India, Medtronic’s vision remains anchored on introducing innovations that continue to alleviate pain, restore health and extend life. We are happy to continue serving patients and improving lives through world class therapies that are backed by robust clinical data”, said Madan Krishnan, vice president, Medtronic Indian Subcontinent.
 
In addition to meeting the primary endpoint, the study showed superior acute performance2 for Resolute Onyx versus BioFreedom, with superior device success of 92.8% versus 89.7%, respectively [p=0.007]. At one year, there was low (2.8%) target lesion revascularization (TLR) for Resolute Onyx versus 4.0% for the comparator stent. Additionally, stent thrombosis (ST) for Resolute Onyx was low (1.3%) versus BioFreedom (2.1%).
 
A landmark analysis conducted after discontinuation of DAPT at one month showed low event rates for Resolute Onyx3. At one year, the composite endpoint (cardiac death, ST, myocardial infarction [MI]) of this analysis was 7.5% for Resolute Onyx vs. 8.8% for BioFreedom. Additionally, there was significantly lower MI – 4.3% for Resolute Onyx™ versus 6.8% for BioFreedom (p < 0.01).
 
The Resolute Onyx DES encourages fast vessel healing with its proprietary BioLinx™ polymer, a bio-compatible and non-thrombogenic coating created specifically for use on DES and unique platform design featuring Continuous Sinusoid Technology (CST), which involves forming a single strand of cobalt alloy wire into a sinusoidal wave to construct a stent. The Resolute Onyx DES received CE (Conformité Européene) Mark in September 2014 and FDA approval in April 2017.
 
In collaboration with leading clinicians, researchers, and scientists worldwide, Medtronic offers the broadest range of innovative medical technology for the interventional and surgical treatment of cardiovascular disease and cardiac arrhythmias. The company strives to offer products and services that deliver clinical and economic value to the healthcare consumers and providers around the world.


[i] BioFreedom is not currently approved for use in the United States.
2 Acute performance parameters were not powered or adjusted for multiplicity.
3 Post-hoc landmark analyses were not powered.
The Resolute Onyx DES is not contraindicated for high bleeding risk patients and there are no precautions listed in the IFU that would preclude high bleeding risk patients from intervention.

Source: Businesswire

Power outage in Kuppepalayam`

Coimbatore : Power supply will be suspended in areas under Kuppepalayam substation on January 27 from 9 am to 4 pm.

Areas such as Sengalipalayam, Kuppepalayam, Puthur, Kurumbapalayam, Vadavalli, Vadakapalayam, Mondikaliputhur, Rangappakavundar puthur, Monukattiyur, Onnipalayam and Karichipalyam will face suspension.

A TANGEDCO statement said the power suspension was to carry out routine monthly maintenance works.

Coimbatore : Power supply will be suspended in areas under Kuppepalayam substation on January 27 from 9 am to 4 pm.

Areas such as Sengalipalayam, Kuppepalayam, Puthur, Kurumbapalayam, Vadavalli, Vadakapalayam, Mondikaliputhur, Rangappakavundar puthur, Monukattiyur, Onnipalayam and Karichipalyam will face suspension.

A TANGEDCO statement said the power suspension was to carry out routine monthly maintenance works.

Coimbatore’s Koyambedu!

The 168 crore integrated bus stand at Vellalore will be a massive project expected to ease traffic snarls in the city. As many as 140 buses can be stationed at this complex . The foundation stone for the work is to be laid by Minister SP Velumani today.

The 168 crore integrated bus stand at Vellalore will be a massive project expected to ease traffic snarls in the city. As many as 140 buses can be stationed at this complex . The foundation stone for the work is to be laid by Minister SP Velumani today.

Over 25,000 fire calls attended in the last year in Tamil Nadu: DGP

Tamil Nadu Fire and Rescue Services personnel (TNFRS) have rescued 250 persons and 1,200 animals from the various fire accidents across the State in the last one year, a top official said Friday.

Reviewing the preparedness of the fire fighters at the Fire Department office here, Director in-charge of TNFRS and DGP, C Sylendra Babu said that the department has received nearly 26,000 calls and attended 25,400 fire accidents during the period.

He said that 10-member special rescue team is in place in each district to attend major fire and other accidents and 700 fire fighters are being trained to control forest fires in the State.

Tamil Nadu stood first with 46 medals in competition held for Indian Fire and Rescue Services personnel he said.

Sylendra Babu said that 3,600 school students were trained to prevent fire accidents and also to respond during such critical time.

Coimbatore : Tamil Nadu Fire and Rescue Services personnel (TNFRS) have rescued 250 persons and 1,200 animals from the various fire accidents across the State in the last one year, a top official said Friday.

Reviewing the preparedness of the fire fighters at the Fire Department office here, Director in-charge of TNFRS and DGP, C Sylendra Babu said that the department has received nearly 26,000 calls and attended 25,400 fire accidents during the period.

He said that 10-member special rescue team is in place in each district to attend major fire and other accidents and 700 fire fighters are being trained to control forest fires in the State.

Tamil Nadu stood first with 46 medals in competition held for Indian Fire and Rescue Services personnel he said.

Sylendra Babu said that 3,600 school students were trained to prevent fire accidents and also to respond during such critical time.

Arthur D. Little Report Outlines Challenges and Opportunities for On-Demand Mobility

Business Wire India

Arthur D. Little (ADL) today published a major new report on the future of on-demand mobility. Covering ride-hailing platforms such as Uber, Lyft and FreeNow, traditional taxi providers, public transport operators and regulators, the Rethinking on-demand mobility report from ADL’s Future of Mobility Lab analyzes the opportunities and threats for all players.

 

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200115005320/en/

 

Rethinking on-demand mobility (Photo: Business Wire)

Rethinking on-demand mobility (Photo: Business Wire)

We love them and we hate them. Enabled by ubiquitous connectivity, ever more powerful smartphones, and cloud-hosted applications, private “on-demand” ride-hailing platforms have disrupted the entire mobility industry. Yet, despite their growth, most platforms are still loss-making, requiring them to evolve their business models to become profitable.

 

Drawing on global data and ADL’s mobility experience, the report covers the current market landscape, business models and players, along with the challenges and opportunities for ride-hailing platforms, conventional taxi companies and public transit operators. It also outlines the critical role of city authorities to “frame” and “enable” on-demand mobility for the benefits of the mobility system as a whole.

 

The report concludes with guidance for all players:

 

  • Regulators need to adopt a ‘test and learn’ approach that underpins a level playing field for all, to benefit consumers and cities alike
  • Ride-hailing platforms have to explore opportunities to improve their positioning and evolve towards profitable business models
  • Traditional mobility providers, particularly conventional taxi companies, must reinvent themselves to differentiate and stay relevant
  • Mass transit operators must investigate to what extent on-demand mobility can positively complement, or even replace, public transit.

François-Joseph Van Audenhove, Partner and Global Head of the Future of Mobility Lab at Arthur D. Little, explains: “In a short period on-demand mobility has transformed, moving the market from conventional taxis and private hire vehicles to the ride-hailing platforms now available in cities around the world. However, despite its progress, on-demand mobility is yet to achieve its full potential of improving the overall performance of urban mobility systems. At different levels, all players face challenges and need to reinvent themselves if they are to deliver the key benefits of improved relevance, quality and performance, leading to enhanced consumer experience and sustainable business models for all.”

 

To download the full report, visit: www.ADL.com/RethinkingOnDemandMobility

 

 


Source: Businesswire

Is your business making these 5-digital marketing mistakes too? Read it before it is too late!

TCP : ADVERTORIAL

Most companies have a digital marketing strategy in place. However, most of them find themselves lost and grasping at straws when it comes to customer engagement, ROI and lead conversion. The digital marketing professionals like Pulkit Gogna think there are 5-most fatal mistakes that businesses are making and which are costing them resources and money! If you aren’t making the most out of your digital marketing strategy, figure out if you are making these same mistakes, for, these are more common than you think!

What’s digital marketing, again?

Complete lack of a digital marketing strategy in place is simply fatal for your business. Over 60 per cent of buying decisions take place online. It starts from a search, moves on to browsing through the products, reading the reviews, price comparison and then closing the deal by adding it to the cart and making the payment. If you choose to miss this digital wagon, you miss out on this major chunk of the business. Remember, you aren’t the only business and if you aren’t online but your competitor is, you are simply lagging and may no longer be a threat. Even traditional businesses need to have a robust online presence as they would like people to know that they exist and are open for business. And no, a cookie-cutter website doesn’t mean anything.

Mobile is for calling and texting!

Almost 90 per cent of people use mobile internet to search and buy online. Be it looking for the new movie releases, searching for the location of a brick and mortar shopor browsing through the latest product range, it all happens on mobile. So, the pertinent question will be is your website mobile-friendly? Is it optimized for speech-to-text? Does your website use keywords for mobile? If not, it is time, you start focusing on your mobile customers too!

Who needs customers when you have search engines?

If your digital marketing strategy is aimed at search engines, you aren’t going anywhere in terms of ranking at least in the long run. Search engines are machines. Your users, instead, are human. You can lure the search engine algorithm with keywords but your customers need real information that can be perused and utilised. If you have your content, website and social media designed in accordance with your customers, the search results will follow. Besides, it will also help you gain positive word of mouth from customers, which is the most effective and pocket-friendly way to get sure-shot leads that convert into sales.
Ideally, a business website should be a balanced mix of keywords and information. While you shouldn’t compromise on its SEO aspects, it should remain visually pleasant too and you should learn more
digital marketing practices using various training programs.

Where are your customers?

If you don’t want to get lost amidst the crowd and want to stand out, strike a chord with the customers. However, you need to know where your customers are at? Are they young? Are the Gen-X? Do they prefer to watch YouTube videos or do they like to stream content online on Netflix or Prime? What are their interests? What ticks them off? With Social Intelligence analytics, ASOS and Cintas have engaged and connected to their customers in a never-before manner. They now have a better understanding of their customers’ demographics and perception about them.

Why do you need digital marketing?

One of the famous digital marketing strategy quotes goes, “A marketing strategy without a goal is just stuff and the internet has lots of stuff. “So, you need to know why do you need one? Do you just want to create an online presence or while you are at it, want to offer products and services to your customers too? Do you want to interact with customers and make your social media a platform to offer superior services and resolve conflicts?

These are a few mistakes that can be avoided while crafting a digital marketing strategy. It is of utmost importance that the businesses shouldn’t overlook the importance of digital marketing training as the experience and exposure can help them to create a winning strategy in place that can get them both traction and search engine results!

TCP : ADVERTORIAL

Most companies have a digital marketing strategy in place. However, most of them find themselves lost and grasping at straws when it comes to customer engagement, ROI and lead conversion. The digital marketing professionals like Pulkit Gogna think there are 5-most fatal mistakes that businesses are making and which are costing them resources and money! If you aren’t making the most out of your digital marketing strategy, figure out if you are making these same mistakes, for, these are more common than you think!

What’s digital marketing, again?

Complete lack of a digital marketing strategy in place is simply fatal for your business. Over 60 per cent of buying decisions take place online. It starts from a search, moves on to browsing through the products, reading the reviews, price comparison and then closing the deal by adding it to the cart and making the payment. If you choose to miss this digital wagon, you miss out on this major chunk of the business. Remember, you aren’t the only business and if you aren’t online but your competitor is, you are simply lagging and may no longer be a threat. Even traditional businesses need to have a robust online presence as they would like people to know that they exist and are open for business. And no, a cookie-cutter website doesn’t mean anything.

Mobile is for calling and texting!

Almost 90 per cent of people use mobile internet to search and buy online. Be it looking for the new movie releases, searching for the location of a brick and mortar shopor browsing through the latest product range, it all happens on mobile. So, the pertinent question will be is your website mobile-friendly? Is it optimized for speech-to-text? Does your website use keywords for mobile? If not, it is time, you start focusing on your mobile customers too!

Who needs customers when you have search engines?

If your digital marketing strategy is aimed at search engines, you aren’t going anywhere in terms of ranking at least in the long run. Search engines are machines. Your users, instead, are human. You can lure the search engine algorithm with keywords but your customers need real information that can be perused and utilised. If you have your content, website and social media designed in accordance with your customers, the search results will follow. Besides, it will also help you gain positive word of mouth from customers, which is the most effective and pocket-friendly way to get sure-shot leads that convert into sales.
Ideally, a business website should be a balanced mix of keywords and information. While you shouldn’t compromise on its SEO aspects, it should remain visually pleasant too and you should learn more
digital marketing practices using various training programs.

Where are your customers?

If you don’t want to get lost amidst the crowd and want to stand out, strike a chord with the customers. However, you need to know where your customers are at? Are they young? Are the Gen-X? Do they prefer to watch YouTube videos or do they like to stream content online on Netflix or Prime? What are their interests? What ticks them off? With Social Intelligence analytics, ASOS and Cintas have engaged and connected to their customers in a never-before manner. They now have a better understanding of their customers’ demographics and perception about them.

Why do you need digital marketing?

One of the famous digital marketing strategy quotes goes, “A marketing strategy without a goal is just stuff and the internet has lots of stuff. “So, you need to know why do you need one? Do you just want to create an online presence or while you are at it, want to offer products and services to your customers too? Do you want to interact with customers and make your social media a platform to offer superior services and resolve conflicts?

These are a few mistakes that can be avoided while crafting a digital marketing strategy. It is of utmost importance that the businesses shouldn’t overlook the importance of digital marketing training as the experience and exposure can help them to create a winning strategy in place that can get them both traction and search engine results!